Friday Street

Parent company of digitl, the New Zealand technology news agency

Compelling, editorial-driven business web sites

Company blogs are the least expensive way of boosting your marketing.

They are effective. Blogs give your brand better exposure. Evidence shows they also turn sales leads into customers.

While blogs are low-cost, producing regular, quality editorial needs skills you may not have in-house. That’s where we can help.

Friday Street uses professional journalists to write copy that’ll make your site a must-see destination.

Using professionals is efficient, simpler

Even if you’re a good writer, developing editorial and putting ideas into words takes you away from your main work.

Stay focused by letting us handle it for you. Our writers are fast and experienced at business communications.

We have economies of scale that’ll improve productivity and reduce costs.

Strategic communications

Fast, efficient and inexpensive are great tactical gains. However, the best reason to use professional writers is strategic.

You want to attract and keep the largest possible audience. We know the smartest ways to present information, editorial best practices, how to improve readability and deliver hard-hitting messages.

This isn’t just an academic nicety; we come from publishing where we live or die by our ability to win readers.

Buy as little or as much as you need

Our flagship business blogging service includes everything from site design, editorial strategy and regular blog posts to creating and implementing a social media strategy. We’re told it works out at around 25% of the price of an in-house operation.

You don’t have to buy it all. We can develop, manage, edit and write regular posts to order.

Alternatively, we can work for a short-term to get you started, then train your staff the ABCs so they can take over after an agreed time.

Buy as little or as much as you need

Our flagship business blogging service includes everything from site design, editorial strategy and regular blog posts to creating and implementing a social media strategy. We’re told it works out at around 25% of the price of an in-house operation.

You don’t have to buy it all. We can develop, manage, edit and write regular posts to order.

Alternatively, we can work for a short-term to get you started, then train your staff the ABCs so they can take over after an agreed time.